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Furniture outlet Grand is 2 years old

8 November 2019

 

Furniture Outlet Grand celebrates its second anniversary. During this time, the multi-brand outlet format has proved its effectiveness and has attracted a new segment of customers to the Grand furniture shopping complex (part of the Kievskaya Ploshchad Group of Companies).

Furniture outlet Grand occupies 5000 square meters of retail space. It includes 23 brands, such as ORMATEK, Ascona, Dyatkovo, Kuhni Express, Lazurit, Zvet Divanov and others. The outlet tenant pool includes only the major network brands that have established themselves in the market and have earned the trust of consumers due to the high quality of the products.

The multi-brand outlet format has been chosen to attract a new cluster of consumers. Now, buyers can find offers in all price segments: medium and premium segments are represented in the Grand, medium and low segments - in the Grand Outlet. Throughout its existence, the outlet was visited by more than 350 thousand people who made about 40 thousand purchases.

In order to support brands and increase sales, an online catalog of outlet tenant’s products has been posted on the official website https://grand-outlet.ru/. This catalog includes more than 35 thousand products. By its second anniversary, the outlet has updated the site and has become the largest aggregator of promotional offers on furniture as there are more than 17 thousand discounted goods on the website.

 

Natalya Peksheva, CEO of Zvet Divanov:

“We have long wanted to get into the Grand Furniture Shopping Complex and immediately appreciated the new format of the venue, where we were able to offer customers furniture of a lower price segment. I sincerely congratulate Furniture Outlet Grand on its birthday! I wish you success, further development and reliable partners! ”

Dmitry Alferov, CEO of the furniture retail complex Grand:

“The main priority of Grand has always been the consumer and we are glad that we were able to find the optimal solution to meet the demand of customers who care about the quality of furniture, but its value is no less important.”

 

 

 

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