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The SEC "Europeiskiy" renewed the New Year decoration design

6 December 2021

On the New Year Eve, the “Evropeiskiy” shopping and entertainment center is ready to please customers not only with fashion industry novelties, but also with a unique New Year's decoration design. The shopping center was one of the first in the capital to decorate the adjacent territory and atriums with bright photo zones and symbols of the coming holiday.

As everyone knows, the New Year is the time for gifts. Festive boxes in shiny foil, tied with elegant bows, are fraught with unexpected surprises. The most secret dreams, destined to be fulfilled next year, are kept under the New Year tree until the chiming clock. 

The idea of the traditional miracle expectation was unusually made real in a new light installation, which is located in the main atrium of the SEC “Evropeiskiy”, in the area of light and music fountains. The New Year tree in that atrium has changed places with a brightly decorated gift box. All the mystery of the most magical night in the year takes place inside a brilliant tinsel box - there the main New Year's beauty stands on a pedestal.

By the New Year holidays a lighted installation, the large model of St. Petersburg, already beloved by Moscow citizens and the city guests, was set up. The complex with the main symbols of the city on the Neva - winged lions, drawbridges, models of St. Isaac's Cathedral and the Admiralty, the Scarlet Sails sailboat, a steering wheel and an anchor adorn the mall entrance from the side of Square of Europe. The art object has already become a traditional place for festive New Year's photo shoots. 

Visitors of the "Evropeiskiy" shopping and entertainment complex will be able to take bright festive pictures not only in “mini-St. Petersburg”, but also in special photo zones inside it, decorated with balloons and garlands, as well as at the Christmas souvenir fair in the gallery on the second floor. Also, a traditional New Year's alley leads to a huge cone-shaped fir tree decorated with giant candies and bows.

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